FASHION FILM
VERY X REFASHION
VERY X REFASHION
love me do.
WHAT
Create a communications strategy and accompanying film to promote Very X Re-Fashion take back scheme to female millennials and encourage consumer participation
Create a communications strategy and accompanying film to promote Very X Re-Fashion take back scheme to female millennials and encourage consumer participation
CONCEPT
Realising the potential of second hand clothing, bringing love and appreciation towards neglected pieces encouraging shared experience through a nostalgic lens. To ultimately inspire millennial women to donate their unwanted clothing.
Drawing inspiration from the song Love Me Do by the Beatles.
Realising the potential of second hand clothing, bringing love and appreciation towards neglected pieces encouraging shared experience through a nostalgic lens. To ultimately inspire millennial women to donate their unwanted clothing.
Drawing inspiration from the song Love Me Do by the Beatles.
‘let someone else love them when you no longer do’
TREND INFLUENCE
This Trend Forecasting board visualises the 60s influence in society which validates the timlieness of our idea.
FASHION FILM
We wanted to harness this feeling of excitement and love for clothing. We included themes like womanhood (in response to primary research with our target audience) to create an engaging and memorable campaign that suited both the brands and the target consumer.
Communications Strategy
CLIENT FEEDBACK
“Great idea and campaign line”
Francesca, Gary, Andrew, Steve and Maggie - Very, 2021
“Great idea and campaign line”
Francesca, Gary, Andrew, Steve and Maggie - Very, 2021
EXPERT FEEDBACK
“You have evidenced an excellent level of insight development, further investigation of the consumer and tested your idea in a sophisticated way. This all lead you to a very mature communication of the big idea.”
Aikaterini Paraskevopoulou, Tutor, 2021job roles.
consumer research
concept creation
director of photography
video editing