WHAT
Create a trend prediction forecast for AW 21/22 for FP movement and Free People’s whole sale strategy

Brands are beginning to innovate fabrics and textiles to improve holistic wellness, increase their sustainability measures and meet consumer needs.

The uncertainty of the Covid-19 pandemic has meant health and wellness has been catapulted to the forefront of all our minds as we are now more acutely aware of the fragility of not only the human body but also the human mind.

HOLISTIC HEALING
The covid 19 crisis has caused so much pain and suffering on the world. Specifically, on people’s mental health and wellbeing. Traditionally mental health is not seen as an important factor for healthy living however this conversation is beginning to shift. Anxiety and stress rose significantly during the lockdown with 76% agreeing that the pandemic has affected the importance they place on wellness. People are beginning to look at their bodies holistically and quick-fix solutions and fads are being replaced by long-term health rituals. This importance placed on wellness is apparent across all areas of society.