VISUAL MERCHANDISING
BRAND: GENTLE MONSTER
perception is not reality.
WHAT
Create a hand-made, small-scale retail set concept and accompanying digital display, demonstrating synergy across physical and online formats, to promote your client brand.
CONCEPT
Things aren’t always as they seem. What we perceive may not be what is real. In this case, what is real is unbelievable.
Discover the doorway to an alternate reality where nothing is normal, a new reality.
SET DESIGN
We wanted to encompass this new world and alternate reality where everything normal is abnormal. It shows the distortion of our perception through human spiders, illusions and this never-ending black space to truly create a visual journey of discovery throughout the store.
We wanted to encompass this new world and alternate reality where everything normal is abnormal. It shows the distortion of our perception through human spiders, illusions and this never-ending black space to truly create a visual journey of discovery throughout the store.
STOP ANIMATION
"Super interesting and very on brand, I’m excited by it. True grasp of the consumer. Really strong, really beautiful."
Kate Sellers Visual Merchandiser.job role.
extensive research and analysis
concept development
set design
animation editor