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PUBLISHING
TSPTR


cats in the street






WHAT
Create, publish and exhibit a printed and digital zine to connect with and grow TSPTR’s younger female audience using an activism related theme.






DRIVING INSIGHTS


TSPTR originates rather than follows, sparking discussions with consumers harnessing active participation with the niche, subjective and personal topics they address.
Young women must participate in survival tactics to stay safe day and night, with 100% of young women surveyed saying they felt uncomfortable walking the streets alone.
Street harassment has become normalised in society subsequently, young women have become ‘deaf’ to this harassment believing it is just ‘something they have to deal with’.
The visual narrative of street harassment is unappealing and overused causing young women to glance over the content.








CONCEPT

The 'cats in the street’ focuses on the normalisation of catcalling within society and how it has become something that women ‘just have to deal with’. Through showing the harsh reality behind catcalling we can create a relatable experience for the young female consumer.






CONCEPT ZINE SHOW & TELL







FINAL ZINE SHOW & TELL




Expert Feedback

‘Its brilliant. I really liked the concept. Its quite shocking. It felt angry and I loved that. It was really strong, you smashed it!’

(Hannah Whitlow, Publishing Brief, 2020)







job roles


extensive research

concept development

storytelling

zine making

graphic design